General Policies

• The Informer's credit policies are unusually strict. Payment in advance, by the Friday prior to next Friday publication, is required of virtually all advertisers.

• Advertisers offering adult services are subject to special rules and restrictions regarding content, deadlines, payment, price, and size. These policies are not included in this rate but are available on request.

• A $60 fee is charged for all returned checks.

• The Informer reserves the right to refuse any advertising and to approve all ad copy.

Agency Commission

Rates shown are non commissionable. A separate commissionable rate is available upon request.

Inserts

Stuffed preprinted inserts are accepted. Quotations based upon size and shape of piece will be supplied on request.

Classifieds

Classified ads can be purchased in the Informer. All classifieds are also posted on-line. These rates are not commissionable. No special sizing, capitalization, etc., is available.

Five Typical Ad Layouts

2/5r 1/4t

1/3

1/32

1/4r 1/8h

1/5

1/6

1/8t

1/8 v 1/16

1/15

Retail Rates

Non-Commissionable Rates, Standard Sizes

Payment in advance, by Friday prior to next Friday publication, is required of virtually all advertisers.

Last Page

Full Page color . . . . . . . . . . . . . . . . . . . +10%

Size Price

Full Page . . . . . . . . . . . . . . . . . . . . . . . . 1,740.00
2/3. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,380.00
3/5. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,190.00
1/2. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,075.00
2/5 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 895.00
1/3 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 740.00
1/4 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 620.00
1/6 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345.00
1/8 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 235.00
1/15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 175.00
1/16 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 160.00
1/32 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95.00

Size in                                           Price per
Column Inches                            Column Inch

2 1/2" to 9 3/4" . . . . . . . . . . . . . . 42.00
10" to 19 3/4" . . . . . . . . . . . . . . . 33.00
20" or more . . . . . . . . . . . . . . . . . 28.00

Holiday Promotion

 

Size                    Regular Price	Bonus Value
Last Page
Full Page color. . +10%	3,300.00 X 6
Size                    Price
Full Page. . . . . . .1,740.00	2,490.00 X 6
2/3 . . . . . . . . . . . 1,740.00	2,490.00 X 5
3/5 . . . . . . . . . . . 1,380.00	2,490.00 X 4
1/2 . . . . . . . . . . . 1,190.00	2,490.00 X 3
2/5 . . . . . . . . . . . 1,075.00	1,490.00 X 6
1/3. . . . . . . . . . . . . 895.00	1,490.00 X 5
1/4. . . . . . . . . . . . . 740.00	1,490.00 X 4
1/6. . . . . . . . . . . . . 620.00	1,490.00 X 3
1/8. . . . . . . . . . . . . 345.00	1,490.00 X 2
1/15. . . . . . . . . . . . 235.00	660.00 X 3
1/16. . . . . . . . . . . . 175.00	660.00 X 2
1/32. . . . . . . . . . . . . 95.00	660.00

Advertising Dimensions

Standard Sizes

Most advertising in the Informer conforms to our standard page fractions. This allows attractive page layouts and assures the advertiser of the most economical price. Standard ad sizes for both papers are as follows:

Page Fraction	Width	Depth
Full Page	10.12"	16"
2/3	10.12"	10.5"
3/5	6"	16"
1/2 Vertical	5"	16"
1/2 Horizontal	10.12"	8"
2/5 Tall	4"	16"
2/5 Rectangle	6"	10.25"
1/3	10.12"	5.25"
1/4 Tall	4"	10.25"
1/4 Rectangle	5"	8"
1/6	5"	5"
1/8 Tall	11.5 picas*	10.25"
1/8 Vertical	4"	5"
1/8 Horizontal	5"	4"
1/15	3.25"	3.12"
1/16	11.5 picas*	5"
1/32	11.5 picas*	2.5"
	*1.91"

Frequency Discount Levels

For 6 ads within 12 weeks . . . . . . . . . . . . . . 5%
For 13 ads within 26 weeks . . . . . . . . . . . . 10%
For 26 ads within 52 weeks . . . . . . . . . . . . 20%
For 50 ads within 52 weeks . . . . . . . . . . . . 24%

The percentages indicated are applied to the net space costs (after not-for-profit and prepayment discounts are deducted) to determine the rebate amount. Color, production, position, and other miscellaneous charges are not discounted for frequency.

Online Advertising

Informer helps you to reach local consumers like never before, in cities from coast to coast. If you have a business of special interest to particular areas, you know your most promising audience is a local one.

Informer has created a network of partners geared towards specific towns and cities, making it possible to geo-target your audience. So, when people visit your site through a Local Targeted listing, they're right where you want them - and ready to do business with you.

Our unique topic-based approach provides better targeting to truly relevant Web content - and the highly responsive audience you'll find there. We've defined topics that cover just about every area of interest you can find on the Web - and every product and service you might offer.

We've created a group of topics centering on individual communities. Now you get to target an audience that lives and works exactly where you want your ads to be.

 

Week	First page	Category
Banner 468 X 60 X   1 week Banner 468 X 60 X 12 week Banner 468 X 60 X 25 week Banner 468 X 60 X 52 week	3,990.00 33,520.00 59,900.00 103,600.00	2,490.00 20,900.00 37,900.00 64,900.00
Skyscraper 120 X 600 X   1 week Skyscraper 120 X 600 X 12 week Skyscraper 120 X 600 X 25 week Skyscraper 120 X 600 X 52 week	3,990.00 33,520.00 59,900.00 103,600.00	2,490.00 20,900.00 37,900.00 64,900.00
Button 88 X 31 X   1 week Button 88 X 31 X 12 week Button 88 X 31 X 25 week Button 88 X 31 X 52 week	2,490.00 20,900.00 37,900.00 64,900.00	1,490.00 12,900.00 26,900.00 39,900.00
Text Link X 1 week Text Link X 12 week Text Link X 25 week Text Link X 52 week	2,490.00 20,900.00 37,900.00 64,900.00	1,490.00 12,900.00 26,900.00 39,900.00
Article	4,200.00	3,300.00
Directory Listing/Month Directory Listing/3 Months Directory Listing/6 Months Directory Listing/Year	69.00 145.00 250.00 415.00	19.00 39.00 69.00 115.00

Banner, Skyscraper and Button will be shown only once per 24 hours to Unique IP. Adult advertisers pay 30% more.

Typical Online Ads:

Columnar Sizes

Advertisements that cannot be adapted to fit our standard page fractions are accepted as columnar ads. The width of these ads is measured in columns and the height in inches.

The width of an advertising column in the Informer is 11.5 picas, a narrower width than many publications. A page contains five advertising columns, each 16" tall. Column widths (including the space between columns) are as follows:

1 column . . . . 11.5 picas or about 1.91 inches
2 columns . . . 24 picas or 4 inches
3 columns . . . 36.5 picas or about 6 inches
4 columns . . . 49 picas or about 8 inches
5 columns . . . 61.5 picas or about 10.12
                                 inches

Specifications

The following information is intended for advertisers providing press-ready digital ad files.

• All press-ready ads should be submitted as Adobe Acrobat PDF files (generated with embedded fonts and halftone resolution set at 220 dpi) sent via the Informer Web site at windycitysearch.com. Contact the display ad department to set up this process.

Ads can also be sent through the AP Ad send service, via the Informer ftp site, via a MIME-encoded e-mail file attachment, or on disk.

• Color ads should not contain any RGB images.

• Spot-color ads should be submitted as both a composite PDF file and a separated file.

• Four-color ads should be submitted as a composite PDF file.

• Ink density should not exceed 250%. Gray-component replacement significantly improves color quality. Four-color ads should be submitted well in advance to allow time for inspection and, if necessary, correction.

• Because the Informer is printed on newsprint, the use of overprints, reverses, and extremely fine type is discouraged; the results of their use cannot be guaranteed.

• Be prepared for considerable dot gain (20-30%) when the image is reproduced; generally, screen values of 80% or greater will reproduce as solid black.

• All ads smaller than full-page must be bordered to their exact dimensions. A minimum hairline border on all four sides is required. When the border submitted is an incorrect size, we will redo the border to fit. Ads smaller than full-page never float and never run without a border.

• Artwork, pictures, and other graphic materials supplied by the advertiser will not be saved. Advertisers who are unable to send their completed ads as PDF files should contact the Informer display ad department to discuss acceptable alternative forms of submission.

Consult the Informer Web site for more design and production information.

Liability

The order or request for all advertisements shall be deemed to be a representation to the Publisher by the agency and advertiser that they are properly authorized to publish the entire contents and subject matter thereof. It is also understood that when advertisements containing the names, pictures, and/or testimonials of persons, whether living or dead, are submitted for publication, the order or request for such publication shall be deemed to be a representation by the agency and advertiser that they have obtained all necessary written consent for such use. In consideration of publication of an advertisement, the agency and advertiser, jointly and severally, agree that they shall indemnify and save the Publisher, its officers, agents, and employees harmless from and against all damages, losses, liabilities, and expenses whatsoever, including, but not limited to, reasonable fees of counsel selected by the Publisher and losses 1) resulting from the acceptance of any advertisement, 2) resulting from any delays in publication, 3) resulting from all claims, demands, suits, actions, or proceedings arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims or suits for libel, infringement of copyright or trademark, unfair competition, plagiarism, or violation of right of privacy), or d) based upon or arising out of any matter contained in any advertisement.